Without a strategy, youвЂ™re wasting time, unlikely to achieve your goals, and will most likely struggle to reach your target audience. StrategyДЄ sound social media marketing strategy is the backbone of your social media presence. With 4.48 billion people owning social media accounts, thereвЂ™s a whole world of potential customers that any business can access, simply by logging in and creating brilliant content.Д«rands like BooHoo, Depop, and Chipotle excel at social media, and thereвЂ™s one simple reason: they integrate the core pillars of social media marketing. ThereвЂ™s no doubt about it: these days, your business needs to be on social media, and you should concentrate at least some of your marketing efforts (and budget) on your social media strategy.

Now that weвЂ™ve covered some social media definitions, letвЂ™s take a look at the core pillars of social media.

All of these are good, but the shares are where itвЂ™s at. It can be a like, a reaction, a comment, or a share. This is a general term referring to how people interact with the content that you produce. Shares are the best form of engagement that people can have. The more shares, the more people love your content. But when they share it, that is the time to celebrate.ДЄ great social media tool to measure shares and the overall impact of content is BuzzSumo. When people engage and interact with your content, thatвЂ™s good. Shares are the currency of the social media world. They make your content easy for users to discover and therefore more likely that theyвЂ™ll share it. Twitter, Facebook, Instagram, and Pinterest all use hashtags to let you describe the topic of your content or mark it as part of current trends. HashtagsД«y now, you probably know that hashtags are a very common tool that people use to add meta information on almost all social media channels. Packaging your entire blog post into one tweet is hardly possible, so try a good call to action with some relevant hashtags instead.

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